The Socio-Cultural Level of Analysis
At this level of analysis, we will study human behavior with a focus on social and cultural influences on our behavior. We will investigate group processes in detail, and discuss e.g. the topics of obedience, compliance and conformity. We will also take a look at some rather unethical studies that have been conducted in trying to understand the social nature of humans (such as Zimbardo’s Stanford prison experiment). In terms of the cultural influences on human behavior, the need to understand the effect of culture on a person’s behavior has risen to a new prominence, given that many societies have become more multicultural. At this level of analysis, the need not only to achieve an understanding of the role of culture in human behavior, but also to devise means for alleviating problems that arise from misunderstandings when individuals from different cultures come into contact with each other is recognized.
The Social-Cultural approach to examining behavior focuses on:
The Social-Cultural approach to examining behavior focuses on:
- How our behavior is affected by others, even when we believe we are acting independently
- How humans are social animals with an innate need to belong
- How culture influences behavior
Learning Objectives
General
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Culture, behavior and cognition
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Presentations
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